Website technology can enable client that not have direct access to counseling because of disabilities, distance limitations, economic barriers, and stigma from society. It takes skills in logo counseling process using website technology, especially knowledge about counselor’s perspective towards client, anyone who is in the process of online interactive characters, communication strengths and challenges, and counselor strategy to manage client’s emotion. The ability of the counselor needs to be prepared to be skilled at listening, observing and reflecting the client's feelings, using questions and advanced empathy, practicing exploration skills, closeness, and confrontation through online interactive characters. This paper aims to describe and analyze website technology functions and counselor’s roles in improving online interactive characters in logo counseling process. Character expresses roles of social, emotion, and organized personality for the purpose of logo counseling. Character utilizing social response is a natural reaction to interactive media. Interactive media is social partner and realistic in logo counseling website which simulating real world interaction. Interactive characters in logo counseling website showed a great opportunities for the client and the counselor to improve online experiences
