This paper distinguishes between laissez-faire and interventionist models used to justify and implement cultural diversity initiatives in the news media. The laissez-faire model is characteristic of U.S journalism. However, due to the convergence of media systems and the widespread adoption of diversity management, the laissez-fair model may also become the prevalent model throughout other Western democracies, in Europe and elsewhere. The paper argues that the problem with the laissez-fair approach to cultural diversity in the media is that it relies on commercial instea