Canadian Research & Development Center of Sciences and Cultures
Doi
Abstract
Research is essential element in public relation. It’s not necessary to have been ambiguous, expensive or complex. There is one way to ensure that Public Relation research arrives on time, on budget and gives the right result to create organizational. This paper will discover the importance of research and research steps in public relations in the UAE organizations. It ended that many PR offices do care about the research but still research needs more awareness and development in the future. More researches need to be collected in the PR field
