Canadian Academy of Oriental and Occidental Culture
Abstract
To construct and communicate the national image of China in a cross-cultural context, emphasis should be laid on the establishment of overall strategies, researches on cross-cultural difference, cross-cultural communication through multiple channels, construction of unique discourse system, improvement of overall quality of the populace, the creating of comprehensive communication brands and the like based on recognition of current international and national reality. In addition, for better construction and communication of national image of China in the cross-cultural context, great efforts should be made to avoid virtualizing image, formalized communication, traditionalized cognitive framework, ideology-oriented overseas propaganda, puppet-like wording, and impatience in image creating
