Power Asymmetries in Tourism Distribution Channels

Abstract

This paper takes a strategic contingencies theory perspective to understanding the power asymmetries that arise between tourism organizations in tourism distribution networks in the exchange of critical resources. After addressing the sources of these power asymmetries, we suggest strategies by which less powerful organizations can influence these power asymmetries and capture a greater share of the value network by managing their exchange relationships. By using intraorganizational strategies less powerful organizations in interorganizational networks can gain greater power in exchange relationships. We illustrate applications of our proposed strategies in the context of the convention and meetings industry