In the modern market, e-commerce is absolutely essential in business marketing and advertising. Many studies have been conducted to explore the relations between players and companies by creating the trust within security and culture. Various models have been proposed to show the reliability of trust that in a successful e-commerce website. In this paper, we have built a new framework to aggregate the e-commerce culture with the facilities of the websites that can attract more players to increase the trust between the players and companies. This paper also explores factors in e-commerce related to Jordanian culture and religions, in the context of the great increase in the use of smart phones by all sectors of society around the country. Our new framework will explore the vision for companies to enhance services with increasing the trust by considering many different keys such as scalability, delivery on time and protected accounts with more website facilities
