In India as well as world banking system is the core of all financial activities including lending and depositing money, providing loans to institutions and private players and institutions. Intoday’s competitive scenario, companies pursuit for consumers to satisfy them in every respect and offer them the best services.†Customer is everything “is the new realization of every profit – making company because they are the revenue and profits. This paper helps to understand the concept and meaning of CRM, current scenario in Indian Banking System and also enables the researcher to know the steps involved in implementation of CRM in Banking Sector. This Paper also tried to identify the factors influencing the Customer Relationship Management practices (CRM) in Bank in Pune District. Total 250 samples were taken and correlation and mean scores were calculated to analyze the data
