The aim of this paper is to show how a prototypal system, designed as a general purpose stand-alone content curation tool could be evolved by following some alpha user's feedbacks to an comprehensive multi-service platform. The widespread diffusion of mobile devices, such as smartphones and tablets as long as the availability of mobile wideband services are increasing day by day the number of players in the ICT Market. In such a scenario, following the user needs becomes a critical issue, since it is likely for the users. to find products and services quite similar to the one you are offering, better fulfilling their needs. KOKOO (KOntent + KOO(Ù)ration) is a comprehensive platform made by Telecom Italia R&D division. It is a solution for solving the growing content provider needs to find new and most interesting news to offer to other users on different media, aggregating them in a personal journal with a similar look and feel. Chapter 2 will show the old system (presented also at Nem Summit 2012 showcase), chapter 3 will present user feedbacks and chapter 4 will show the new system and all of its aggregated services, stressing how this was designed by following user feedback

Belluati, Maurizio

Fabio Luciano Mondin

Longo, Lucia

Merola, Daniele

English

PORTO Publications Open Repository TOrino

KoKoo (Kontent Kooration) 
Evolving a Content Curation System To a comprehensive Editorial backend 
platform 
 
Fabio Luciano Mondin – Telecom Italia -  fabioluciano.mondin@telecomitalia.it 
Daniele Merola – Politecnico di Torino - daniele.merola@polito.it 
Lucia Longo – Politecnico di Torino - lucia.longo@polito.it 
Maurizio Belluati – Telecom Italia -  maurizio.belluati@telecomitalia.it 
 
1. Introduction 
 
The aim of this paper is to show how a prototypal 
system, designed as a general purpose stand-alone 
content curation tool could be evolved by following 
some alpha user’s feedbacks to an comprehensive 
multi-service platform. The widespread diffusion of 
mobile devices, such as smartphones and tablets as 
long as the availability of mobile wideband services 
are increasing day by day the number of players in 
the ICT Market.  
 
In such a scenario, following the user needs 
becomes a critical issue, since it is likely for the 
users. to find products and services quite similar to 
the one you are offering, better fulfilling their needs. 
KOKOO (KOntent + KOO(Ù)ration) is a 
comprehensive platform made by Telecom Italia 
R&D division.  
 
It is a solution for solving the growing content 
provider needs to find new and most interesting 
news to offer to other users on different media, 
aggregating them in a personal journal with a similar 
look and feel. Chapter 2 will show the old system 
(presented also at Nem Summit 2012 showcase), 
chapter 3 will present user feedbacks and chapter 4 
will show the new system and all of its aggregated 
services, stressing how this was designed by 
following user feedbacks. 
2. The Old Content curation 
Service 
 
The first content curation tool, shown at Nem 
Summit 2012, was developed in order to offer the 
users a platform to create their personal journals by 
means of aggregating content coming from different 
sources. The initial implementation included twitter 
and Youtube as sources. Afterwards the code 
structure was redeveloped in order to make simple 
for the developers to add other new sources and as 
a proof of concept, Virgilio and OkNotizie, two Italian 
news providers were added to the curation tool.  
The idea was rather simple. An editing environment 
composed of a dashboard and a simple search box. 
 
Typing the keyword on the search starts the search 
over the enabled sources, each “found” news is 
“normalized” to a standard format called “nip” and 
by simply dragging and dropping the nip on the 
dashboard, the news is added to the journal. 
 
Concerning the view of the journal, the layout is 
automatically computed basing on the number of 
articles inserted in the journal. 
 
From a service perspective, the idea was to give the 
user an environment to build and share their 
personal journals. Moreover, we were trying to 
develop dynamic queries, a mechanism of automatic 
journal generation on a topic base, an interesting 
use case in which the user sets the system so to 
build up a journal on a specific topic with the first n 
news from the x source. 
 
The next figure shows a snapshot of the old 
interface.  
 
 
Figure 1 – The old tool’s interface 
 
3. Alpha User’s Feedbacks on 
Content Curation 
 
As long as the first prototype evolved, we felt the 
need to check whether the application design 
performed by IT experts fits well with the final user 
needs or not.  
 
Following the approach theorized in the User 
Centered Design paradigm, two focus groups were 
performed aiming at verifying the acceptability of the 
application, its easiness of use and its pleasantness. 
 
Both focus groups were organized with users 
belonging more or less at the same age. The first 
group was for young people with ages spacing from 
16 to 24, while the second group was composed of 
adults aged 35-45. 
 
The results was that for this kind of users, the 
platform as it was built, was almost useless. It 
seems that users did not feel the need to build their 
own journal to share with friends on a specific 
platform. The idea to create a newspaper just for 
himself to read all alone was perceived quite useless 
and a bit complicated. Users have considered 
instead that build a newspaper with others 
collaborators would be very helpful and could meet 
the needs of organized groups (such as. Companies, 
associations, etc ...) with the necessity to create 
content and spread news. Almost all of the users 
evidenced the strong need to share whatever to 
online social networks such as Facebook or Twitter. 
 
Very positive on the other hand was assessed the 
possibility of having an intelligent news aggregator 
that would allow people to select, automatically and 
with little effort, relevant news about topic of 
interest. To be able to have multiple sources in 
parallel in searching content seemed very useful and 
enriching, so that our platform, for users 
interviewed, had a benefit compared to other types 
of services available. 
 
 
The perception of this service was quite different 
from the expected one: users expected the system 
to make something for them, rather than the 
contrary. The Service profile described by the focus 
groups was something standing in the middle 
between Pinterest and Flipboard, that is why we 
decided temporarily to abandon the “general” user 
target for the curation system.  
 
 
We then tried to understand if an (even modified) 
version of the tool could suite someone else needs 
and so we could point out that such a tool could be 
of interest for users needing to produce content 
quickly to send to other users. Our new target was 
then made of bloggers, editors, TV provider aiming at 
broadcasting additional content quickly and so on as 
if being a content producer could be the way to 
overtake the natural user expectation of a system 
“making things” for the user. 
 
 
4. The new KoKoo tool 
 
Since the focus groups and alfa-user testing had 
shown that this service seemed to be more suitable 
for users who were “expert” in aggregating and 
dealing with content. Our idea was to evolve it into a 
comprehensive “backend” platform, integrated with 
other services developed or in development in 
Telecom Italia, a platform in which the final user is 
standing on a different level with respect to who is 
using the platform. 
 
Kokoo is a tool that emphasizes the aspect that 
gives more importance to the content curation, 
unlike automated services (e.g. Google News), that is 
the human nature of who is the content curator: in 
fact, it offers to the user a complete tool to search 
and find quality contents in line with what user 
wants, by using multiple sources at the same time, 
social networks (Facebook, Google+, Twitter)  and 
the web in general, an important aspect for our new 
target. 
 
Contents are listed for their intrinsic value, 
calculated according to several social and internal 
parameters: once selected, and customized if 
necessary, they are aggregated in social journal, 
easy to share on various social networks, and 
automatically saved on the platform.  The web 
platform architecture is shown in the following figure 
2 below. 
 
 
Figure 2 – Kokoo internal architecture 
 
In the current web content's generation and curation 
scenario, Flipboard seems to be the only  
competitor, but besides the possibility to create 
personal journals, belonging to both platforms, 
Kokoo enhances the user experience by its own set 
of APIs: in fact, the creation of social newspapers is 
extended with other specific services. 
 
Users can publish a newspaper with a specific 
summary, generated by a powerful algorithm 
carefully designed, They can compose articles using 
several sources of information; not only those 
related social network but also TV programs watched 
in real time and blog articles from around the world, 
enhance the lessons in a class with interactive 
content made available by the teachers. 
 
At The time of writing, there is no content curation 
platform used in the public administration: Kokoo 
will also be a tool to generate information content 
made available by the government to the citizens of 
their communities, with the main aim of making 
more active the figure of the people within the 
institutions themselves.  
 
User searches contents by using a module called 
Search_app, composed of two sub-modules whose 
activation depending on whether the user is adding 
news to its journal by using the platform or the 
bookmarklet. The first sub-module uses social 
network APIs (Facebook, Google+, Twitter) to collect 
information on a specific topic while the second just 
allows the user to add to his social journal the 
content of the web page who is visiting.  
 
Moreover, the platform has been designed to show 
to the user the latest social contents according to a 
specific order (using a caching engine and a ranking 
algorithm specially studied), on the basis of the most 
influential hashtag during day. 
 
Once the contents have been added to the social 
newspaper, the core module of Kokoo,  called 
Journal_app, organizes them, caring on graphics and 
persistence of the same newspaper within the 
platform. The final output will be the complete social 
journal, accessible directly on Kokoo and on various 
social networks.  
 
Kokoo has been redesigned with the role of 
middleware in a more complex system, whose 
architecture is shown in figure 3. 
 
 
Figure 3 – Overall System Architecture, Involving Kokoo. 
 
On the one hand, the modularity that characterizes 
the web platform makes easy adding external 
services (e.g. EarnSharing) that can enrich the user 
experience throughout the process of content 
curation.  
 
Moreover, using a set of proprietary APIs, the ability 
to interface Kokoo with other platforms such as 
SocialTV, the Social eLearning and Social PA is an 
advantage in terms of quality of contents produced 
and in terms of the degree of contents' integration in 
the social panorama.  
 
As we said previously, the platform is interfaced with 
many different services that are going to be 
described in the next paragraphs. 
 
 
4.1. KoKoo for Social TV  
 
In a social TV scenario, Kokoo will be used by the 
broadcaster to quickly produce content to send on 
tablets running a second screen application synced 
with specific programs. Social Journal on second 
screen can give an hint of the most interesting social 
reactions to a TV program.  
 
4.2. Kokoo for Social eLearning  
 
In this scenario KoKoo acts as a content creation 
platform for school material. Internet and social 
networks, can be a rich environment for finding 
teaching content, teachers and students can search 
on Google, Wikipedia, Youtube, Twitter, Facebook 
etc. articles, videos and general contents related to 
the topic they are studying at school. Using KoKoo 
platform their can create collections of related 
content that can be exported as e-book and used as 
studying material. 
 
4.3. Kokoo and EarnSharing 
 
Earnsharing is a platform allowing authors of 
multimedia content to get money from the viral 
diffusion of content on online social networks. 
Money earned are shared between both the author 
and the people who shares the content. Kokoo has 
been integrated. Kokoo uses earnsharing repository 
in order to increase the number of sources available 
in kokoo. 
 
4.4. Kokoo and “Riassunti Web” 
 
Riassunti Web is a tool developed in a project work 
financed by Telecom Italia. It is basically a tool to 
summarize sets of content with a common topic by 
extracting statistically the most important topics. It is 
interfaced to Kokoo both as a summarization tool for 
a single journal and a tool to summarize a set of 
news coming out from a search keyword. 
 
 
4.5. Kokoo and “Social PA”  
 
Kokoo has been presented to subjects belonging to 
the public administration. It will be a backend tool 
for the public administration in which someone will 
build a journal with specific news to be broadcasted 
to citizens via a specific apps, especially containing 
news about events etc.  
 
4.6. Kokoo and “TellMeFirst”  
 
We are working to integrate our platform with third 
party semantic service, called “tellmefirst” [http:// 
tellmefirst.polito.it]. This service, which was 
developed externally with a funded tutoring program 
by Telecom Italia is now released as open source. 
The service actually trying to understand the seven 
main topics in a text by performing queries on 
semantic databases. 
5. Conclusions  
5.1. KoKoo business model  
 
The main KoKoo business model is based on 
advertising. Collecting user usage data, profiling and 
clustering users with similar interest (you can get 
this kind of information analysing content, keyword 
and main arguments of selected articles or joined 
journals), you can provide different and user centric 
advertising. Like traditional and printed journals or 
more recent social network business model, 
advertising is one of the most important kind of 
revenue on content curation system. 
The model could be more intresting and innovative if 
adverting revenue is shared among different players 
in the content provisioning chain: the platform 
provider, the content creator that create the content 
and the curator that select, collect, share and 
promote the content. This kind of model encourage 
users to create and collect articles. Each click on an 
advertise on a curator’s journal make a gain that is 
shared among the players. 
Thinking about specific context environments, 
KoKoo could be a good backend platform for 
producing content at support of other kind of 
services.  
In an educational environment for example, teachers 
can use KoKoo for selecting and producing content 
for their students. In a Public Administrations 
environment KoKoo could be used for collecting and 
producing content information for citizens and in 
very similar manner in entertainment marketplace 
could be used for producing and collecting contents 
from different sources  but related to the same 
event. 
In those scenarios, acting as a back-end platform, 
KoKoo could be provided as ‘software as a service’ 
business model requiring a feed for using the service 
for a defined period of time (i.e per month, year) and 
numbers of users that can use the platform as 
content curator.  
 
This experience shows how a prototype must always 
be kept under discussion, until its very last release 
to the final users. The first “content curation” tool 
was quite an advanced prototype, advanced both in 
terms of development and technologies used, but in 
fact the user always has to be put in the center of 
the development process. On the other hand, even a 
negative indication coming from the final user, does 
not mean necessarily that a project must be trashed 
and forgotten: usually an innovative, well designed 
tool naturally has its own space, the challenge is in 
finding the right customers to turn a prototype into a 
real service. 
 


KoKoo (Kontent Kooration) Evolving a Content Curation System To a comprehensive Editorial backend platform

The aim of this paper is to show how a prototypal
system, designed as a general purpose stand-alone
content curation tool could be evolved by following
some alpha user’s feedbacks to an comprehensive
multi-service platform. The widespread diffusion of
mobile devices, such as smartphones and tablets as
long as the availability of mobile wideband services
are increasing day by day the number of players in
the ICT Market.
In such a scenario, following the user needs
becomes a critical issue, since it is likely for the
users. to find products and services quite similar to
the one you are offering, better fulfilling their needs.
KOKOO (KOntent + KOO(Ù)ration) is a
comprehensive platform made by Telecom Italia
R&D division.
It is a solution for solving the growing content
provider needs to find new and most interesting
news to offer to other users on different media,
aggregating them in a personal journal with a similar
look and feel. Chapter 2 will show the old system
(presented also at Nem Summit 2012 showcase),
chapter 3 will present user feedbacks and chapter 4
will show the new system and all of its aggregated
services, stressing how this was designed by
following user feedbacks

Maurizio Belluati

MEROLA, DANIELE

LONGO, LUCIA

PORTO@iris (Publications Open Repository TOrino - Politecnico di Torino)

04 August 2020POLITECNICO DI TORINORepository ISTITUZIONALEKoKoo (Kontent Kooration) Evolving a Content Curation System To a comprehensive Editorial backend platform / FabioLuciano Mondin; Daniele Merola; Lucia Longo; Maurizio Belluati. - ELETTRONICO. - 2013 NEM SUMMIT(2013), pp. 98-101. ((Intervento presentato al convegno 2013 NEM SUMMIT Implementing Future Media Internet towards NewHorizons Maximizing the global value of Content, Media and Networks tenutosi a Nantes nel 28-30 October, 2013.OriginalKoKoo (Kontent Kooration)Evolving a Content Curation System To a comprehensive Editorial backend platformPublisher:PublishedDOI:Terms of use:openAccessPublisher copyright(Article begins on next page)This article is made available under terms and conditions as specified in the  corresponding bibliographic description inthe repositoryAvailability:This version is available at: 11583/2520110 since:Eurescom – the European Institute for Research and Strategic Studies in Telecommunications – GmbHKoKoo (Kontent Kooration) Evolving a Content Curation System To a comprehensive Editorial backend platform  Fabio Luciano Mondin – Telecom Italia -  fabioluciano.mondin@telecomitalia.it Daniele Merola – Politecnico di Torino - daniele.merola@polito.it Lucia Longo – Politecnico di Torino - lucia.longo@polito.it Maurizio Belluati – Telecom Italia -  maurizio.belluati@telecomitalia.it  1. Introduction  The aim of this paper is to show how a prototypal system, designed as a general purpose stand-alone content curation tool could be evolved by following some alpha user’s feedbacks to an comprehensive multi-service platform. The widespread diffusion of mobile devices, such as smartphones and tablets as long as the availability of mobile wideband services are increasing day by day the number of players in the ICT Market.   In such a scenario, following the user needs becomes a critical issue, since it is likely for the users. to find products and services quite similar to the one you are offering, better fulfilling their needs. KOKOO (KOntent + KOO(Ù)ration) is a comprehensive platform made by Telecom Italia R&D division.   It is a solution for solving the growing content provider needs to find new and most interesting news to offer to other users on different media, aggregating them in a personal journal with a similar look and feel. Chapter 2 will show the old system (presented also at Nem Summit 2012 showcase), chapter 3 will present user feedbacks and chapter 4 will show the new system and all of its aggregated services, stressing how this was designed by following user feedbacks. 2. The Old Content curation Service  The first content curation tool, shown at Nem Summit 2012, was developed in order to offer the users a platform to create their personal journals by means of aggregating content coming from different sources. The initial implementation included twitter and Youtube as sources. Afterwards the code structure was redeveloped in order to make simple for the developers to add other new sources and as a proof of concept, Virgilio and OkNotizie, two Italian news providers were added to the curation tool.  The idea was rather simple. An editing environment composed of a dashboard and a simple search box.  Typing the keyword on the search starts the search over the enabled sources, each “found” news is “normalized” to a standard format called “nip” and by simply dragging and dropping the nip on the dashboard, the news is added to the journal.  Concerning the view of the journal, the layout is automatically computed basing on the number of articles inserted in the journal.  From a service perspective, the idea was to give the user an environment to build and share their personal journals. Moreover, we were trying to develop dynamic queries, a mechanism of automatic journal generation on a topic base, an interesting use case in which the user sets the system so to build up a journal on a specific topic with the first n news from the x source.  The next figure shows a snapshot of the old interface.    Figure 1 – The old tool’s interface  3. Alpha User’s Feedbacks on Content Curation  As long as the first prototype evolved, we felt the need to check whether the application design performed by IT experts fits well with the final user needs or not.   Following the approach theorized in the User Centered Design paradigm, two focus groups were performed aiming at verifying the acceptability of the application, its easiness of use and its pleasantness.  Both focus groups were organized with users belonging more or less at the same age. The first group was for young people with ages spacing from 16 to 24, while the second group was composed of adults aged 35-45.  The results was that for this kind of users, the platform as it was built, was almost useless. It seems that users did not feel the need to build their own journal to share with friends on a specific platform. The idea to create a newspaper just for himself to read all alone was perceived quite useless and a bit complicated. Users have considered instead that build a newspaper with others collaborators would be very helpful and could meet the needs of organized groups (such as. Companies, associations, etc ...) with the necessity to create content and spread news. Almost all of the users evidenced the strong need to share whatever to online social networks such as Facebook or Twitter.  Very positive on the other hand was assessed the possibility of having an intelligent news aggregator that would allow people to select, automatically and with little effort, relevant news about topic of interest. To be able to have multiple sources in parallel in searching content seemed very useful and enriching, so that our platform, for users interviewed, had a benefit compared to other types of services available.   The perception of this service was quite different from the expected one: users expected the system to make something for them, rather than the contrary. The Service profile described by the focus groups was something standing in the middle between Pinterest and Flipboard, that is why we decided temporarily to abandon the “general” user target for the curation system.    We then tried to understand if an (even modified) version of the tool could suite someone else needs and so we could point out that such a tool could be of interest for users needing to produce content quickly to send to other users. Our new target was then made of bloggers, editors, TV provider aiming at broadcasting additional content quickly and so on as if being a content producer could be the way to overtake the natural user expectation of a system “making things” for the user.   4. The new KoKoo tool  Since the focus groups and alfa-user testing had shown that this service seemed to be more suitable for users who were “expert” in aggregating and dealing with content. Our idea was to evolve it into a comprehensive “backend” platform, integrated with other services developed or in development in Telecom Italia, a platform in which the final user is standing on a different level with respect to who is using the platform.  Kokoo is a tool that emphasizes the aspect that gives more importance to the content curation, unlike automated services (e.g. Google News), that is the human nature of who is the content curator: in fact, it offers to the user a complete tool to search and find quality contents in line with what user wants, by using multiple sources at the same time, social networks (Facebook, Google+, Twitter)  and the web in general, an important aspect for our new target.  Contents are listed for their intrinsic value, calculated according to several social and internal parameters: once selected, and customized if necessary, they are aggregated in social journal, easy to share on various social networks, and automatically saved on the platform.  The web platform architecture is shown in the following figure 2 below.   Figure 2 – Kokoo internal architecture  In the current web content's generation and curation scenario, Flipboard seems to be the only  competitor, but besides the possibility to create personal journals, belonging to both platforms, Kokoo enhances the user experience by its own set of APIs: in fact, the creation of social newspapers is extended with other specific services.  Users can publish a newspaper with a specific summary, generated by a powerful algorithm carefully designed, They can compose articles using several sources of information; not only those related social network but also TV programs watched in real time and blog articles from around the world, enhance the lessons in a class with interactive content made available by the teachers.  At The time of writing, there is no content curation platform used in the public administration: Kokoo will also be a tool to generate information content made available by the government to the citizens of their communities, with the main aim of making more active the figure of the people within the institutions themselves.   User searches contents by using a module called Search_app, composed of two sub-modules whose activation depending on whether the user is adding news to its journal by using the platform or the bookmarklet. The first sub-module uses social network APIs (Facebook, Google+, Twitter) to collect information on a specific topic while the second just allows the user to add to his social journal the content of the web page who is visiting.   Moreover, the platform has been designed to show to the user the latest social contents according to a specific order (using a caching engine and a ranking algorithm specially studied), on the basis of the most influential hashtag during day.  Once the contents have been added to the social newspaper, the core module of Kokoo,  called Journal_app, organizes them, caring on graphics and persistence of the same newspaper within the platform. The final output will be the complete social journal, accessible directly on Kokoo and on various social networks.   Kokoo has been redesigned with the role of middleware in a more complex system, whose architecture is shown in figure 3.   Figure 3 – Overall System Architecture, Involving Kokoo.  On the one hand, the modularity that characterizes the web platform makes easy adding external services (e.g. EarnSharing) that can enrich the user experience throughout the process of content curation.   Moreover, using a set of proprietary APIs, the ability to interface Kokoo with other platforms such as SocialTV, the Social eLearning and Social PA is an advantage in terms of quality of contents produced and in terms of the degree of contents' integration in the social panorama.   As we said previously, the platform is interfaced with many different services that are going to be described in the next paragraphs.   4.1. KoKoo for Social TV   In a social TV scenario, Kokoo will be used by the broadcaster to quickly produce content to send on tablets running a second screen application synced with specific programs. Social Journal on second screen can give an hint of the most interesting social reactions to a TV program.   4.2. Kokoo for Social eLearning   In this scenario KoKoo acts as a content creation platform for school material. Internet and social networks, can be a rich environment for finding teaching content, teachers and students can search on Google, Wikipedia, Youtube, Twitter, Facebook etc. articles, videos and general contents related to the topic they are studying at school. Using KoKoo platform their can create collections of related content that can be exported as e-book and used as studying material.  4.3. Kokoo and EarnSharing  Earnsharing is a platform allowing authors of multimedia content to get money from the viral diffusion of content on online social networks. Money earned are shared between both the author and the people who shares the content. Kokoo has been integrated. Kokoo uses earnsharing repository in order to increase the number of sources available in kokoo.  4.4. Kokoo and “Riassunti Web”  Riassunti Web is a tool developed in a project work financed by Telecom Italia. It is basically a tool to summarize sets of content with a common topic by extracting statistically the most important topics. It is interfaced to Kokoo both as a summarization tool for a single journal and a tool to summarize a set of news coming out from a search keyword.   4.5. Kokoo and “Social PA”   Kokoo has been presented to subjects belonging to the public administration. It will be a backend tool for the public administration in which someone will build a journal with specific news to be broadcasted to citizens via a specific apps, especially containing news about events etc.   4.6. Kokoo and “TellMeFirst”   We are working to integrate our platform with third party semantic service, called “tellmefirst” [http:// tellmefirst.polito.it]. This service, which was developed externally with a funded tutoring program by Telecom Italia is now released as open source. The service actually trying to understand the seven main topics in a text by performing queries on semantic databases. 5. Conclusions  5.1. KoKoo business model   The main KoKoo business model is based on advertising. Collecting user usage data, profiling and clustering users with similar interest (you can get this kind of information analysing content, keyword and main arguments of selected articles or joined journals), you can provide different and user centric advertising. Like traditional and printed journals or more recent social network business model, advertising is one of the most important kind of revenue on content curation system. The model could be more intresting and innovative if adverting revenue is shared among different players in the content provisioning chain: the platform provider, the content creator that create the content and the curator that select, collect, share and promote the content. This kind of model encourage users to create and collect articles. Each click on an advertise on a curator’s journal make a gain that is shared among the players. Thinking about specific context environments, KoKoo could be a good backend platform for producing content at support of other kind of services.  In an educational environment for example, teachers can use KoKoo for selecting and producing content for their students. In a Public Administrations environment KoKoo could be used for collecting and producing content information for citizens and in very similar manner in entertainment marketplace could be used for producing and collecting contents from different sources  but related to the same event. In those scenarios, acting as a back-end platform, KoKoo could be provided as ‘software as a service’ business model requiring a feed for using the service for a defined period of time (i.e per month, year) and numbers of users that can use the platform as content curator.   This experience shows how a prototype must always be kept under discussion, until its very last release to the final users. The first “content curation” tool was quite an advanced prototype, advanced both in terms of development and technologies used, but in fact the user always has to be put in the center of the development process. On the other hand, even a negative indication coming from the final user, does not mean necessarily that a project must be trashed and forgotten: usually an innovative, well designed tool naturally has its own space, the challenge is in finding the right customers to turn a prototype into a real service.  

KoKoo (Kontent Kooration)
Evolving a Content Curation System To a comprehensive Editorial backend platform

https://iris.polito.it/retrieve/handle/11583/2520110/61415/KoKoo_Nem_Summit_2013.pdf

KoKoo (Kontent Kooration) Evolving a Content Curation System To a comprehensive Editorial backend platform

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