Switching cost is one of the most discussed contemporary issues in marketing in attempt to explain
consumer behaviour. The present research studied switching cost and its relationships with customer
retention, loyalty and satisfaction in the Nigerian telecommunication market. Based on questionnaire
administered to customers in the mobile telecommunication industry; the study finds that customer
satisfaction positively affects customer retention and that switching cost affects significantly the level
of customer retention. However, the effect of switching barriers on retention is only significant when
customers consider to exit
