Consumers will form opinion(s) on a particular product based on information at their disposal, which will
determine whether such product is selected. Destination images influence a tourist's travel decisionmaking,
cognition and behavior at a destination as well as satisfaction levels and recollection of the
experience (Jenkins, 1999). A survey was conducted in the United States, of potential tourists aimed at
understanding the role perceptions of potential American outbound tourists to Nigeria and how consumers
choose their destinations; based on information at their disposal. Descriptive statistics were used to
examine the distribution of variables. All statistics were two-tailed at 0.05 significance level
