In teaching introductory courses using television equipment, we find that cultural studies interests can be meshed with basic skills-oriented production classes in useful ways. Utilizing an on-going discussion strategy emphasizing that students are evaluating, criticizing, and interpreting, as well as producing cultural products, the activities we describe articulate the reflexive nature of media and culture. Furthermore, in asking students to investigate and explore ways media both construct and reflect their understanding of culture, students are guided to begin a life-long process of critical thinking