This study examined the term oplakvane in Bulgarian discourse. It refers to a communication practice – similar to complaining – and a range of associated cultural meanings for ways to construct a socio-economic and political reality. Data for this study included naturally occurring talk recorded during social events, interview responses from 50 participants, and a range of media postings from newspapers and online sources. These were examined through the lens of ethnography of communication and studies of terms for talk. By examining the term\u27s context, potency, use, messages, meanings, and enactments, a larger cultural landscape is made available, illustrating how oplakvane not only describes negative talk, but references a communication ritual that serves to: (1) release the frustrations of everyday life, (2) celebrate and reinforce feelings of fate and despair, and (3) identify and locate a national Bulgarian character