NATIONAL INSTITUTE OF MULTIMEDIA EDUCATION, the Research and Development Division
Abstract
This study examined subjects\u27 eye movements while watching educational TV programs to characterize audiovisual information processing through the media. College students, wearing an eye camera, watched various scenes from sample programs. The programs were presented in each of the following three conditions: In Condition AV_1, pictures with sound were presented; in Condition V-AV_2, pictures without sound were followed by pictures with sound; in Condition A-AV_2, sound without pictures was followed by pictures with sound. Analyses of the videotaped eye movements revealed that most viewers tend to pay much attention to 1) human faces, 2) captions, and 3) moving objects in the pictures. Generally, patterns of eye movements were similar in Conditions AV_1, V, and AV_2. Eye movements on graphic presentations indicated greater individual differences. These results could be used to improve the production procedures for educational TV programs
