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Attributional processes in the case of product failures : the role of the corporate brand as buffer
Authors
S. Einwiller
A. Herrmann
J. Samochowiec
M. Wänke
Publication date
1 January 2005
Publisher
Association for Consumer Research
Abstract
Abstract is not available.
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oai:edoc.unibas.ch:8576
Last time updated on 28/10/2013
