The purpose of this paper is to examine the possibility of text data analysis as ananalysis method with macro-social marketing research focused on the transition ofsocial phenomena as a clue. Therefore, in recent years, the author focus on textmining, which has drawn attention as a method of qualitative analysis, and confirm the characteristics of each analytical approach. After that, the author empirically study based on newspaper article data on smoking cessation and consider how to do qualitative research. While this attempt is exploratory, it will present concrete ways to deal with the problem of lack of research methods which is cited as the reason why macro-social marketing research is not progressing
