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Advertisements And Different Types Of Promotions Used In Mobile Telephone: A Case Study On Maxis Communication Berhad
Authors
Arash Hossein Pour
Publication date
1 July 2007
Publisher
Abstract
After briefly discussing some background on mobile marketing, the paper conceptualizes key characteristics for mobile marketing permission and acceptance. Finally key success factors for mobile marketing are discussed
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Last time updated on 28/10/2013