The 2018 ruling by the United States Supreme Court essentially legalized sports betting across the nation. Prior to that ruling, sports books were restricted by virtue of the Professional and Amateur Sports Protection Act (PASPA). But with that landmark 6-3 decision, the opportunity door for sports betting has been opened for all 50 states. This paper focuses on two considerations regarding the opening of that door. Who are the potential beneficiaries and what benefits might they derive? A review of the literature identified twelve beneficiaries; among these beneficiaries are the teams, organizations, fans, sponsors, bettors, and society-in-general. The majority of the benefits revolve around financial considerations, but it is not always as straight-forward as cash. So, while the NBA is benefitting from a cash flow from its casino sponsor, society-in-general may be benefitting from enriched educational resources and a better infrastructure. This paper delineates potential benefits for each of the twelve beneficiaries that have been identified
