The purposes of this study were to determine the economic impact of a state farm show on the surrounding region and to provide the show management with information that would be useful in planning the next year\u27s event. Approximately 1400 individuals took part in the study. The results indicated that the overall economic impact on a seven-county region was in excess of $3.8 million. Based on the economic, and profile information, management justified a large capital expenditure, made changes in the configuration of the show, and revised the concessionaire contract
