This study examines the factors influencing meat consumption in Ijebu North local government area of Ogun state. This area was chosen because it has the best ultra modern abattoirs in Ogun state. Simple random sampling was used to gather data from one hundred (100) respondents with the aid of structured questionnaire. Demographic characteristics of the respondents showed that those whose age ranges between 30-40years consume more meat than the rest age groups; majority of the respondents (52%) has secondary education. The average monthly household income of the respondents is N65,979.80, majority of them (54%) preferred beef to other type of available sources of meat in the study area. Multiple regression result revealed that the age and income of the consumers were significant at 1% while household size and educational level of the consumers were significant at 5%. Gender and marital status have positive relationship to meat consumption. It was recommended that government should make sure that there is constant electricity for adequate storage which will make meat available at all times, also there is need for promotion of means of employment generation to the youths for income generation that will enable them to purchase enough meat to supply adequate protein. Also, consumer should form cooperative society so that they can purchase cattle and sell at cheaper price for members. Keywords: Household, Consumption, Meat, Preference, Ogun state DOI: 10.7176/JMCR/52-0
