It is a fact that there are different situations which directly or indirectly affect the students’ self-concept therefore; the present study was designed to investigate the impact of parents’ income level on 10 grade public schools students’ self-concept at secondary level in southern districts of Khyber Pakhtunkhwa. The objectives of this study were (a) to find out parents income level in the six southern districts of Khyber Pakhtunkhwa, (b) to find out the level of self-concept of students in the six southern districts of Khyber Pakhtunkhwa , and (c) to determine whether the parents’ income level has any impact on the self-concept of students. The data were collected from a sample (N =400) of 10th grade students in the urban and rural secondary public schools. A partially adapted questionnaire was used for measuring the parents’ level of education and the students’ self-concept. The data collected were analyzed through SPSS 20. Regression and β (coefficient of impact) were used as statistical techniques. The findings of the study revealed that parents’ education had a consistent and positive impact on students’ self-concept. Keywords: parents’ income level, Students’ self-concept, academic competenc