The primary focus of this paper is to assess the challenges and problems of supply chain of vegetables. The paper is the beginning of the doctoral study and concentrating on the conceptual mapping of idea. For this paper the extensive literature review is the base and the concept derived from the secondary sources only. The effort is expected to give a insight of the problems and would attempt to suggest remedial measures for cost optimization and efficiency in the supply chain of vegetables from farm to consumer. The basic problem lies with supply chain. Farmers are not getting requisite realization of price commensurate to their efforts due to lack of storage facilities, poor market information and unorganized faulty supply chain. A better solution can be the Public Private Partnership for the supply chain development. Keywords: Supply Chain, Vegetables, Farmers, Minimum Support Price, Storage, Public Private Partnership
