This study tries to factor O.R (optimization) into entrepreneurship for the purpose of profit maximization. Primary data from an entrepreneur was collected. The data analysis, optimization application software (TORA) was used. The optimal solution were X2 (moccasin) = 9.09 and X3 (Italian) = 6.36 for a profit of Zmax = N2836.36 and it was concluded that the entrepreneur (shoe producer) should produce 9.09 units of moccasin and 6.36 units of Italian shoes for a daily profit of N2836.36 and that they should not produce X2 (paddock) and X4 (cover front) types of shoes in the face of the constraints posed by the operating environment. Keywords: Entrepreneur, optimization, profit maximization.