This study aims to address, how the government of China’s adaptation of microblog does impacts social contention and local governance? This study assess the extent to microblogging can serve as: 1) a virus bringing unexpected outcome; 2) a battering ram for spearhead reform and 3) as an authority of reinforcer of existing power, such as politics as usual. The research studied WEIBO in depth perspective of local governance. The author also found that microblog of government in the short run is resulting in organizational change. Perhaps, Chinese local government microblogs operate largely as “beta-institutions” experimenting with respect to negotiation and corporation with their microblog services and micro public providers aimed at enhancing political legitimacy and social management. Furthermore, local government is engaging progressively from service providers to ‘service predictors” with improved abilities of delivering individualized services and institute state surveillance via business service providers. These improvements warrant further investigations of the long haul ramifications of microblogs as a major aspect of the administration data nature Furthermore, for the prospective of comparison, the study will help a healthier understanding of the way microblogging is diffused over the globe as part of neighborhood government political tool compartment as the need to have more comprehensive and mindful organizations which can offer a space for conveying among government and subjects is an aggregate concern. Keywords: Government, Communication, Micro-Bilogging, Administration, Development
