What are the influences, internal and external, shaping the video-movie industry in Ghana? In what direction are these influences heading the industry? How can Ghana craft a unique cinematographic identity for herself based on her culture and performance and artistic traditions? These are the key questions addressed in this paper. The paper also explores and reviews theoretical issues regarding ‘authenticity’ and what course African cinema, in the opinion of some theorists, should chart so as to be responsive to the artistic, aesthetic and cultural needs of the people. Keywords: Ghallywood, Concert Party, film, video-movie, authenticity, industry
