The International Institute for Science, Technology and Education (IISTE)
Abstract
Mobile banking is information based one of the newly introduced digital banking services in Pakistan. The objective of this research was to analyze the impact of risk and ethics on consumer behavior towards adoption of mobile banking in Pakistan. This research was totally based on primary data, which was collected during the field survey through questionnaire from 500 students of private and public universities of Pothohar region (District Islamabad/Rawalpindi). The correlation and regression analysis was calculated by using SPSS software. The correlation results showed that there is insignificant relationship with Ethic, and significant relationship was found with Risk. The regression results showed thatR square = 0.621, which stated that the independent variables (Risk and ethis) have 62% effect on dependent variable Mobile banking adoption and the model can predict the research results. So, ethic is main hurdle for mobile banking adoption. The findings are helpful for managers to reorganize their business plans to capture maximum latentbusinesses. Keywords: Telecom sector, Mobile banking Adoption, Risk, Ethics
