The International Institute for Science, Technology and Education (IISTE)
Abstract
The study examined the profitability assessment of cattle marketing in Gombe metropolis. Questionnaires were administered to 40 marketers which were randomly selected in the cattle market. Descriptive statistics and farm budget model were used for data analysis. The result indicated that majority of the marketers falls within the age group of 31-40 years and their Marketing experience falls within 16-20 years. It also revealed that the net profits were N17307.8, N18418.8 and N32170.7 for the small, medium and large size of cattle respectively. Similarly the marketing margins were found to be 34.6%, 28.9% and 20.5% respectively. Inadequate capital, high cost of transportation, lack of good roads was identified as the most serious constraints to marketing of cattle in the study area. It was recommended that there should be improvement of institutional credit facilities, rehabilitation and provision of roads .Keywords: Profitability, Assessment, Cattle, Marketing, Metropoli
