The International Institute for Science, Technology and Education (IISTE)
Abstract
Service quality is playing significance role in developing and building customer value and customer satisfaction in modern business world. In case of Sri Lankan government hospital, government has introduced several new attractive packages to enhance and also promote the patient satisfaction in different ways. Even though, success of implementation of the package is questionable. This study clearly investigates what types of factors impact of patient satisfaction in general hospital in Jaffna. Keywords; brand, Brand awareness, patient satisfactio
