Dietary habits is deeply committed to quality of life (QOL). Confectionery is not necessary for survival, but makes a contribution to QOL improvement. This paper focuses on the junior, junior high, and university student attitudes toward confectionery. The results show that students had confectionery because of the food factor as taste good or hunger but also the spiritual factor as calm or for a change. The first factor which students in general considered was price, followed by volume and calorie. However, most students put little emphasis on nutrition and ingredients and did not check those labels. The habit of checking those labels would be helpful to improve QOL
