In this article, we explore how social, cultural, and institutional contexts have influenced methodological choices in psychology research in the Czech and Slovak republics (C&SR). Thirty years since the collapse of communism in 1989, many qualitative psychologists are disappointed, feeling their hopes have not been fulfilled. In the current performance-oriented and measurement-obsessed academic milieu, it has become difficult to do in-depth qualitative research. Despite the broad integration of qualitative research into C&SR psychology, there has been only a modest increase in qualitative research getting published. Our article looks at the personal narratives of key figures in qualitative research in the C&SR and how these overlap with the overall narratives of social change in our countries and the epistemological changes in our science. The article draws on a conference panel discussion, interviews with key actors who have shaped qualitative research in C&SR, and our own experiences