In 2007 a national action plan for major sport events was promoted by the Danish government aimed at using sport as a tool for branding and economic growth. The hosting of events such as the International Olympic Committee’s Session and Congress in 2009, the World Wrestling Championships in 2009, the UEFA European Under-21 Football Championship in 2011 and the UCI World Road Championship in 2011 can be counted among the most prominent results from the action plan. This article discusses whether major sport events have any economic impact on the host country or the respective region by reviewing relevant literature on the subject. Furthermore it uses data from Danish authorities to estimate potential effects, and concludes that economic impacts are marginal. Other effects, such as branding, are also discussed
