The article touches upon the role of a textbook as a principal means of schools of general education in rendering the internalized values as well as their systems to young people. On choosing an appropriate form and context do we ensure the development of values of citizenship and national identity among young people while living in a democratic society wherein the values of responsible and active nationhood are highlighted? The material for the present article has been based on the results of the research conducted by Education Development Centre in ,,Expression of values of citizenship and national identity in Lithuanian schools of general education in social and moral education textbooks”, specifically presenting the analysis of the research on geography textbooks. KEY WORDS: values, national identity, citizenship, social and moral education, books