The purpose of the study is to provide an overview of the efforts or steps - steps taken by the Department of Tourism and Cultural Arts, in order to develop a strategy of tourism development in Ponorogo regency in order to have an attraction for tourists. The research method used is SWOT analysis. The result of the research shows the position of quadrant mapping and the direction of tourism development strategy can be known the position of Tourism and Cultural Office is in quadrant I. Therefore, the strategy according to the condition is aggressive strategy.
Keywords: Strategy, SWOT, Aggressive, Touris
