Importance of Coordinated Interactions of Multiple Stakeholders for Developing Products with Health Claims

Abstract

During the development of products with health claims the collaboration and interaction of several disciplines and independent partners is necessary such as the production, quality, marketing, legal functions of the company, the external providers of the knowledge on the constituent having the claimed physiological effect, the clinics carrying out the human intervention studies, statisticians, laboratories providing testing services, etc. This results in a higher dependency from each other and less flexibility compared to the development of a conventional product where mostly in-company functions work together. Therefore systematic coordination of the multiple interactions, careful design of the product and its development process is particularly important