We have analyzed enrollment patterns at the College at Brockport, State University of New York, between 2008 and 2013. The percentages of students attending mapped by SAT score and high-school GPA over time shows a shift in the composition of our freshman cohort. The college has concentrated its efforts to improve enrollment rates through financial leveraging. Because the purpose of our analysis is to guide the College in its enrollment and marketing efforts to accepted students, we evaluate pre-enrollment variables as predictors of one-year retention of first-time students. Information about family background (parental education and socioeconomics), individual attributes (academic ability, race and gender), characteristics of the student’s high school, and high school academic records are incorporated in our model
