Att aktivera deltagande : Design av ett crossmediakoncept

Abstract

In this thesis we present the procedures and outcomes of adopting two roles in a study: the role of a researcher and the role of a designer. The subject is crossmedia design. Crossmedia is a growing and changing trend for media producers of today its design is of great importance. The purpose is to create a concept from scratch that stands out from the crowd and engage people with the use of cross media as the approach. We also aim to investigate if a cross media designer can rely on previous research made within this subject or if the scene has changed. In order to test and to fully understand the process of the subject, we designed a crossmedia concept, based upon previous and related research. We employ a qualitative and exploratory approach informed by recent developments in action design research. We will then review our results by analysing which medium, digital or analogue, was the most successful and how the audience and the general media embraced the concept