Technical reviews are an integral part of the software development process for any company concerned with software quality. This paper is neither a survey nor a comparative study of existing approaches but an attempt to reexamine the technical review process from a new perspective, the corporate culture. It is the contention of this paper that technically sound methods are effective only in a climate where (1) reviews are an integral part of the local culture and (2) there is no clear understanding of the kinds of technical and organizational needs the reviews are intended and able to satisfy. The paper puts forth the notion that, culturally, the reviews must serve as a vehicle for transforming the product of a single individual into a corporate product. The process of broadening both the authorship and the responsibility of the product from an individual to a team and, eventually, to a corporation is called product adoption
