The hierarchy of the Yukawa couplings is an outstanding problem of the
standard model. We present a class of models in which the first and second
generation fermions are SUSY partners of pseudo-Nambu-Goldstone bosons that
parameterize a non-compact Kahler manifold, explaining the small values of
these fermion masses relative to those of the third generation. We also provide
an example of such a model. We find that various regions of the parameter space
in this scenario can give the correct dark matter abundance, and that nearly
all of these regions evade other phenomenological constraints. We show that for
gluino mass ~700 GeV, model points from these regions can be easily
distinguished from other mSUGRA points at the LHC with only 7 fb^(-1) of
integrated luminosity at 14 TeV. The most striking signatures are a dearth of
b- and tau-jets, a great number of multi-lepton events, and either an
"inverted" slepton mass hierarchy, narrowed slepton mass hierarchy, or
characteristic small-mu spectrum.Comment: Corresponds to published versio