This study provides consideration of the impact made by the uncertain business environment experienced in recent times in the UK on manufacturing priorities within its SME sector. This uncertainty centres on the economy’s volatility during the recessionary period from 2008 onwards. A consequence of this is a realignment of manufacturing priorities, initiated by senior management within in the sector, accounting for sectoral conditions and associated market response. The study is based on a mixed methods research strategy, comprising a survey of 104 UK-based manufacturing SMEs and 17 interviewees with senior employees from these participating organisations. The study contributes to existing knowledge by building upon existing theoretical constructs of manufacturing strategy, specific to the manufacturing sector, and establishing a realignment of associated priorities around cost, flexibility, delivery performance and quality
