Engaging Continuing Education Alumni

Abstract

An effective alumni relations program is the heart of all fundraising efforts. Every college campus in America has an office of alumni affairs. Today, active and engaged alumni create chapters across the country, contribute financially to both annual fund drives and capital campaigns, and generally serve their alma mater in numerous volunteer capacities. However, continuing education programs, both credit and noncredit, have historically existed on the periphery of traditional alumni groups or have been excluded from alumni activities altogether

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