A development in Information and Communication Technologies promising
to have a large impact on tourism is the phenomenon known as the Web 2.0. A key to
this development is the encouraging of interactivity due to User Generated Content
(UGC). This paper focuses on a specific type of UGC: Tourist Created Content (TCC).
Based on an exploratory examination of the Web and an extensive analysis of the
content, the study systematizes the knowledge about TCC, presents a classification
system and provides an overview of its characteristics. The paper shows the processes
that allow the tourist to digitalize content and reveals how TCC relates to the cultures of
the Internet and shapes the tourism experience