The Impact of Public Relations on Supporters of Nebraska\u27s Controversial Low-Level Radioactive Waste Facility

Abstract

Nebraska\u27s low-level radioactive waste facility has been a controversial issue. In spite of the controversy, and reports of threats and intimidation techniques used against supporters, there is a group of citizens in the host county, Boyd County, who continue to support the facility. The purpose of this study is to determine (1) what activities or tactics supporters and communicators perceive have been used by people opposed to the facility to prevent the facility from being built, (2) what public relations techniques communicators not opposed to the facility have used, and whether these techniques have been used successfully in other controversial situations, (3) which public relations techniques supporters are aware of and which they view most favorably, and (4) how supporters and communicators feel these public relations techniques help offset the techniques supporters and communicators perceive have been used by people opposed to the facility. The four steps used to gather data were face-to-face interviews with key communicators who are not opposed to the project, telephone interviews with supporters in Boyd County, completion by supporters of the Marwell & Schmitt compliance-gaining table, and a content analysis of materials in two of the most widely-read newspapers in Boyd County

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