It has been common knowledge for decades that verbal skills are necessary in selling. Many authors stress the importance of verbal skills a successful salesperson must possess (Feldman, 1974; Jones & Healey, 1973; Perry, 1975; Townsend, 1966). In this study, however, we are concerned with the nonverbal skills a salesperson must possess. How vital are nonverbal skills to a salesperson\u27s performance? More specifically, are nonverbal skills even more important in sales success than verbal skills
