In 2012, Marshall University began to use Bloom and Martin’s (2002) appreciative advising model in the residence halls by turning the focus on students who are succeeding academically and celebrating students who sought academic support. Assessment results show a large increase in help-seeking behaviors, particularly for native West Virginians. This unconference session will feature a brief presentation of the data and a facilitated discussion on how to promote help-seeking behaviors for students in educational institutions in Appalachia. Participants will leave the session with learning outcomes, strategic plans, and assessment ideas for their own institutions