This paper explores the elements of narrative within the documentary GMO OMG that contribute to the persuasion and motivation of audiences in food activist films. A narrative rhetorical analysis was used to identify the artifact, its objective and them main elements that contributed to the narrative. The analysis found that narrator perspective, thematic message, and audience were powerful in creating a resistance narrative within the documentary. Additionally the film used an anthropocentric perspective to engage and motivate audience members. This perspective emphasized that the use of GMO based seeds threatens the “American Dream,” leading into the final call to consumer-based action. The film is a key example of the power of combining the communicative tactics of documentaries and social movements
