After many years of being the center of shopping, business and entertainment, the downtown began to decline nationally. This decline began after the end of WWII and ran concurrent to the beginning of suburbanization and the emergence of large, indoor shopping malls. Many cities began to realize the importance of a healthy downtown and implemented strategies to revitalize their downtown. This thesis focuses on the emergence of Pullman Square in Huntington, WV, its effect on the downtown, and how it has spawned other retail development and revitalization strategies throughout the city center
