Huge in France: Explaining French Underperformance in the International Box Office

Abstract

In the face of near complete American dominance of the global film industry, the French have adopted a number of policies to protect their domestic industry. This project provides a history of public intervention in the French film industry, a theoretical framework to explain American dominance and the possibility of French competition, and finally an empirical evaluation of the French policy of public intervention. It finds significant evidence that public spending has a depressing effect on the size of movies on the upper end of the budget spectrum, but perversely that increasing the proportion of public spending on film increases their performance in the box office

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