Design-Led Thinking for Improving Public Policy Performance

Abstract

Introduction “Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it\u27s really how it works,” said Steve Jobs in 1996.1 Design is an essential element of all public services. But there is an understanding deficit when it comes to investigating what design does or how can it be leveraged to improve public services which all policies are ultimately supposed to deliver. Apparently, public policy and design look like two different endeavours having nothing in common. Talking of creating synergy between the two, therefore, may sound a little far-fetched. However, the rising complexity of the modern society requires ‘out of the box\u27 solutions and new interdisciplinary approaches. Public policies are not just statements of intent but are expected to ensure efficient delivery of effective public services. Urban transport system, healthcare, housing, sanitation, education, mid-day meal programmes, and a host of other public services are run under different policies in the state