Dr. David L. George is currently professor emeritus of economics at La Salle University, having begun teaching at La Salle in 1979. Dr. George holds a B.A. from the University of Michigan, a M.A. from the University of Pennsylvania, and a M.A. and Ph.D. from Temple University. He has published approximately thirty scholarly articles, twenty book reviews, and two books during his career. His first book is Preference Pollution: How Markets Create the Desires We Dislike (University of Michigan Press, 2004), and his second book is Rhetoric of the Right: Language Change and the Spread of the Market (Routledge Press, 2012). His primary foci of research include meta-preferences in the free market and economics rhetoric. Dr. George has been a longtime member of the Association for Social Economics (ASE), including being this association’s president in 2005. Dr. George was also honored by this association in 2011 when he won the prestigious Thomas F. Divine Award, an annual award that recognizes ASE members who make significant contributions to social economics. Dr. George currently serves on the editorial board of Review of Social Economy and Journal of Socio-Economics. At La Salle University, Dr. George was an engaged member of the faculty senate, and he won the Distinguished Faculty Scholarship Award in 2012. Dr. George was born in Detroit, Michigan, in 1947, where he was also raised. Today, he lives in Melrose Park, Pennsylvania, and has two adult children. His hobbies include classical music and Russian studies