The development of new organic simple and low-cost fluorophores is a current topic. To date innovative solutions include azo dyes because of the unique absorption behavior, but the azo group gives poor luminophores in the solid state. In order to produce a luminescent azo dye, we synthesized compound A2, 4,4′-((1,1′)-(2,5-dimethoxy-1,4-phenylene)bis(diazene-2,1-diyl))dianiline, and its symmetrical Schiff-base derivative C2. The new compound C2 is a weakly luminescent fluorophore in the crystalline phase and when employed as building blocks in self-assembly of zinc (II) coordination polymer. Nevertheless, if used as a dopant in PS and PVK, C2 shows enhanced fluorescence and represents a good on-off naked-eye switch when dispersed in a room-temperature nematic polymer
