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Entrepreneurial Marketing by Networking
Authors
David Carson
Audrey Gilmore
Publication date
1 September 1999
Publisher
DigitalCommons@SHU
Abstract
This article advocates that networking is an inherent tool of marketing that is wholly compatible with entrepreneurial decision-making characteristics in relation to marketing activities in SMEs
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Sacred Heart University: DigitalCommons@SHU
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Last time updated on 17/10/2019