This article advocates that networking is an inherent tool of marketing that is wholly compatible with entrepreneurial decision-making characteristics in relation to marketing activities in SMEs

Carson, David

Gilmore, Audrey

English

Sacred Heart University: DigitalCommons@SHU

New England Journal ofEntrepreneurshipVolume 2 | Number 2 Article 49-1-1999Entrepreneurial Marketing by NetworkingAudrey GilmoreUniversity of Ulster, Northern IrelandDavid CarsonUniversity of Ulster, Northern IrelandFollow this and additional works at: https://digitalcommons.sacredheart.edu/nejePart of the Entrepreneurial and Small Business Operations CommonsThis Research Article is brought to you for free and open access by the Jack Welch College of Business at DigitalCommons@SHU. It has been acceptedfor inclusion in New England Journal of Entrepreneurship by an authorized editor of DigitalCommons@SHU. For more information, please contactferribyp@sacredheart.edu, lysobeyb@sacredheart.edu.Recommended CitationGilmore, Audrey and Carson, David (1999) "Entrepreneurial Marketing by Networking," New England Journal of Entrepreneurship: Vol.2 : No. 2 , Article 4.Available at: https://digitalcommons.sacredheart.edu/neje/vol2/iss2/4Reproduced with permission of the copyright owner.  Further reproduction prohibited without permission.Entrepreneurial marketing by networkingGilmore, Audrey;Carson, DavidNew England Journal of Entrepreneurship; Fall 1999; 2, 2; ABI/INFORM Completepg. 311Gilmore and Carson: Entrepreneurial Marketing by NetworkingPublished by DigitalCommons@SHU, 1998Reproduced with permission of the copyright owner.  Further reproduction prohibited without permission. 2New England Journal of Entrepreneurship, Vol. 2 [1998], No. 2, Art. 4https://digitalcommons.sacredheart.edu/neje/vol2/iss2/4Reproduced with permission of the copyright owner.  Further reproduction prohibited without permission. 3Gilmore and Carson: Entrepreneurial Marketing by NetworkingPublished by DigitalCommons@SHU, 1998Reproduced with permission of the copyright owner.  Further reproduction prohibited without permission. 4New England Journal of Entrepreneurship, Vol. 2 [1998], No. 2, Art. 4https://digitalcommons.sacredheart.edu/neje/vol2/iss2/4Reproduced with permission of the copyright owner.  Further reproduction prohibited without permission. 5Gilmore and Carson: Entrepreneurial Marketing by NetworkingPublished by DigitalCommons@SHU, 1998Reproduced with permission of the copyright owner.  Further reproduction prohibited without permission. 6New England Journal of Entrepreneurship, Vol. 2 [1998], No. 2, Art. 4https://digitalcommons.sacredheart.edu/neje/vol2/iss2/4Reproduced with permission of the copyright owner.  Further reproduction prohibited without permission. 7Gilmore and Carson: Entrepreneurial Marketing by NetworkingPublished by DigitalCommons@SHU, 1998Reproduced with permission of the copyright owner.  Further reproduction prohibited without permission. 8New England Journal of Entrepreneurship, Vol. 2 [1998], No. 2, Art. 4https://digitalcommons.sacredheart.edu/neje/vol2/iss2/4

Entrepreneurial Marketing by Networking

https://digitalcommons.sacredheart.edu/cgi/viewcontent.cgi?article=1253&amp;context=neje

Entrepreneurial Marketing by Networking

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